Abstract
The advanced conversational interface design (ACXD) course is an intense six-week program to acquire all the skillset to become a professional Conversation Designer.
Week 2
outcomes
- Why understanding your users is critical and ways to do this during a pandemic.
- How to articulate and interrogate the value you are creating for your users with the Value Proposition Canvas.
- Hypothesis driven validation.
Why validating concepts with real users is critical.
Agenda
2.0 The Value Proposition Framework: How to articulate and interrogate the value you are creating for your users
2.1 Uncovering user needs: Every project starts with Discovery
2.2 Identifying Opportunities: How to frame opportunities and generate great ideas.
2.3 Ideation: Divergent thinking activities
2.4 Concept Evaluation (Discussion around product impact, effort sizing & group dot voting)
2.5 Hypothesis driven validation:
Identifying risks, designing tests & refining your value proposition